Top executives from YouTube, Kuaishou, and Shorta will join the market’s conference lineup to address how short-form storytelling and creator-led platforms are transforming the global distribution landscape.
MIP Cancun (17–20 November 2026) prepares three major industry leaders for its 2026 conference programme, reflecting the market’s continued evolution as a leading business event where the companies, digital platforms and creative forces driving the evolution of content across Latin America and the U.S. Hispanic market come together.
Claudine Bayma, General Managing Director, Kuaishou Technology; Juan Pablo Robert, Head of YouTube M&E Hispanic Latam, YouTube; and Ariel Arieta, Co-Founder & Chairman, Shorta, joins 2026 MIP LatAm edition, whose share insights into the changing dynamics of the global content business, including the rise of social video, fan-driven communities, microdramas, vertical storytelling and mobile first viewing experiences.
Their participation builds on MIP Cancun’s ongoing commitment to exploring the forces driving change across the entertainment ecosystem. Following YouTube’s Opening Keynote last year with Robert, this year expands the conversation around the future of entertainment, bringing together global platforms, creator-led businesses, producers, studios, broadcasters and digital-first companies driving growth across the region.
Maria Pérez-Bellière, Director of MIP Cancun, said: ‘The market has consistently been ahead of the conversation, bringing together the leaders and companies driving the shifts that are transforming the content industry before they become mainstream. The participation of these leaders reflects exactly what MIP Cancun represents today: a market where new business models, innovative formats and strategic partnerships converge to shape the future of content across Latin America and the U.S. Hispanic market’.
