MIPJunior began its second day with several conferences that relate current market trends such as AI, the co-prod trend between public broadcasters and the collapse of content commission for children around the world.
Ampere Analysis reported that global kids TV commissions were down 48% through August this year. ‘We are talking about the most significant radical decline, representing an 11% drop in orders across all genres over the same period, with US SVODs and pay-TV channels declining the most’, said Cyrine Amor, Senior Analyst.
On its classic “Being Watching” session, Glance/ Médiamétrie explained that during the first half of 2023, children’s blocks on generalist channels have progressed, and animated series have maintained their strong positions. ‘In terms of contents, trends evolve around creativity and learning, involvement in the community and a more sophisticated content for tweens Médiamétrie’s international department Glance analyzes the kids’ shows market at MIPJunior and reveals global content trends’, added Candice Alessandra, Client & Review Manager at consultant firm.
