K7 presented another of the trends conferences of the pre-MIPTV weekend, where it presented data collected from the formats that continue to dominate in the world. In the session, The Traitors stood out as the format that continues to conquer markets, which had 11 local versions in 2023, displacing The Masked Singer, which had been leading as the most in-demand format for four years.
Michelle Lin, Associate Director of Operations on the consultancy firm, reported that the number of premieres that the British format, original from Studio Lambert, reached 57%, with premieres in MAX (Spain), in Finland and Germany. In fact, the title will have at least nine releases this year, increasing the number of adaptations in the world.
The format is part of All3media’s international catalogue, and the consulting firm even revealed that its success boosted sales of other titles on its seasonal slate.
Another of the formats that has had special recent success is The Floor by the renowned John de Mol, and which is part of K7 Media’s “Formats to Watch” selection, for which 11 premieres of local adaptations await this year.
The consultancy highlighted that Fremantle’s Family Feud had a revitalization in the international market, as did Amazon’s LOL: Last One Laughing, cataloged as a “Streamer Format Star”, which gave Prime Video the “Rising Format Buyer” award.
The consultancy also referred to the situation of the decrease in advertising revenues and lower program budgets, explaining that broadcasters refrained from production risks, which is why they went for ‘safer formats with proven success’. ‘In 2023 we see a significant increase in the number of classic formats and franchises returning to our screens,’ Lin concluded.
