MIPTV 2024 finishes today, with all the attention focused on the MIPLONDON 2025 basics that Lucy Smith, director of the MIP markets, announced yesterday with a press conference at midday and a close-up cocktail in the evening. MIPTV has had the figures PRENSARIO had anticipated on Monday: 3537 people (vs. 5500 last year) from 84 countries, 1133 buyers, 135 exhibitors, 11 national pavilions. The FAST & AVOD Summit (now +IA) was again the segment with most growth. London? No exhibition booths nor MIPCancun matchmaking system, yes for regular screenings, scalable meeting lounges and enhanced networking. All genres are included.
Apart at this same daily, we provide a full article with Smith’s comments about MIPLONDON. She’s mainly stressed: ‘We are developing a new event format that the market was requiring. Forget the exhibition floors, we want to provide a premium networking experience based on buyer areas, scalable meeting lounges -according to the size of the venture- branded meeting tables, country pavilions, private club rooms, 2 screenings theatres and spaces for events. It will be different too from MIPCANCUN. We have already 50 top confirmed buyers, and growing. They have full free invitations’.
‘We’ll be held at the Savoy hotel of the West-End, February 24-27, the same week of the LONDON SCREENINGS, that in 2023 joined 29 distributors and 150 buyers. We’ll be complementary, adding more buyers, international business and networking supported solutions. We’ll be allocated 10 minutes walking from them. There won’t be conferences either during our market days, but we are analyzing if we include some the previous Sunday (Feb 23). We want just networking. Though LONDON SCREENINGS are focused on fictions, we will include special offers for our doc, formats and kids communities. Many news are to come’.
