Many people at MIPTV say that one of the advantages of the market is to catch the new opportunities of the post pandemic marketearlier. Prensario describes in this article two examples collected on Sunday, April3, in Cannes:
Nadav Palti, CEO, Dorimedia (Israel): ‘This April we are launching for the first time a format in the UK market, in Channel 4. It is the Israel format Little Mom, that is called Hullraisers and has 6 episodes in its first season.During the pandemic we’ve begun doing business with many big players and markets that were difficult in the past, because we continue producing in Israel and other places, while many production feeders were stopped’.
‘This way, we’ve opened relationships which are growing now. Netflix, Amazon, HBOMax, Paramount+, etc., all the big OTTs, are good examplesAnd we continue betting on the market, in moments that other companies are weakened.Now we’ve bought the Israel production company Somoyoko, to increase our local production in the country. The post pandemic market is full of these opportunities’.
Ken Lorber and Deeny Kaplan, The Kitchen (USA): ‘We have 18 people at MIPTV, from 9 countries: USA, France, Germany, Israel, Hungary, Turkey, Argentina, Mexico, Spain. For us the market is an opportunity to promote remote doubling services, the big good news of the pandemic. You can receive the best service optimizing costs and times, using some people on site and others remotely. With the correct equipment, the quality is assured`.
`And it is a starting stage, because we have cloud software, cloud applications that promote the remote processes to a new level. Of course, the pandemic was terrible in human and social matters, but made the market evolve and now we are doing services that were difficult to imagine some years ago. Everything is changing… in the past we received the materials in enormous and heavy discs, now the transmission is 100% digital and made during the night’.
