Narativ Media has been appointed the official distributor for COL Group across MENA, Africa, and CIS territories, marking a strategic expansion of premium vertical content distribution across high-growth emerging markets. The announcement was made at MIP London.
However, the partnership extends beyond content representation and focuses on building a structured micro-drama distribution infrastructure.Narativ will spearhead market development, platform alliances, broadcaster relationships, and digital monetization frameworks across MENA, Africa, and CIS — regions witnessing rapid mobile-first consumption growth and strong demand for short-form, high-engagement storytelling formats.
The mandate includes regional distribution of COL Group’s high-performing & expanding vertical micro-drama catalog of over 1,700 titles, AI-driven animation assets, and other next-generation digital content emerging from its portfolio within the world’s largest structured micro drama ecosystem.
“Micro-dramas are reshaping global viewing habits, particularly across mobile-first markets like MENA, Africa, and CIS. Our appointment as official distributor for COL Group in these territories reflects Narativ’s strategy to build sustainable distribution architecture — A key pillar of the collaboration includes integration with FlareFlow, enabling strategic telco partnerships, bundled carrier offerings, and alternative monetization pathways designed to accelerate scale across mobile ecosystems and OTT platforms.” Manjyot Sandhu, CEO & Co-Founder, Narativ Media
We are building more than a content slate- we are building the global infrastructure for microdrama. With hundreds of new titles launching every quarter, scale and regional strength are critical. Narativ with its deep foothold in MENA, Africa, CIS and other key markets makes them a natural strategic partner as we expand FlareFlow and bring microdrama to new platforms, telcos and audiences. “Timothy Oh, General Manager, COL Group International.
