There were very good panels at Natpe Budapest, in the Hungarian capital, during this week, focused on the CEE region but also worldwide. Yesterday, June 26th, there were two good examples to make focus.
During the panel «Everybody wants to be a Millionaire – 25 years of the format», Laura St. Clair, SVP, international formats, Sony Pictures Entertainment, spoke about the challenges, opportunities and enduring popularity of the format: ‘When one country in a region like this has a successive show, it charges others to go down the same path. The format turned 25 in the UK, and it will soon be 25 in other countries as well. So, we wanted to take a moment to look back and celebrate with our current partners. When the format was launched, it traveled very quickly around the world. I really believe that the format was the one that motivated the format industry. It was the first time I felt that there was a show that could adapt to any territory because of its simplicity and overriding identity’.
Then, on the panel «Driving efficiency through partnerships», Rodrigo Nascimento, head of international business for Europe, Middle East and Africa, from Globo, said: ‘We have been involved in international markets since 1973. We highlight the strategies and keys to successful co-productions, focusing on the financial advantages and the range of opportunities available. In recent years we have made a major change in terms of business management, which we call «Just One Global,» and in which we invested $5 billion in technology and content. We learned a lot throughout the process, and we are currently producing more than 20 series a year. However, each series has new and different audiences, and not getting it right can be dangerous’.
