NBCUniversal Formats has received the C21 International Format Award for Drive Thru-Okein the category of “Best Format Innovation in the Time of Covid”. The format has been sold to MENA and South Korea, so far.
The car becomes a stage as members of the public and celebrities are judged on their singing skills at a talent-driven Drive Thru. The aim of the show is to get through the three barriers operated by the three host along the track using only your vocal chords. If you impress the judges and all three barriers opened, you automatically win a cash prize. This is a family format which is perfectly suited to social distancing.
