During a recent conference about advertising at Cannes Lions, Ted Sarandos, co-CEO and CCO of Netflix, confirmed that he is in talks with multiple potential partners for the service to enter the AVOD model.
The streamer had already commented last April, by Reed Hastings, co-CEO, that they would offer a cheaper level with advertising to its clients, this after the «disappointing» numbers of the first quarter of the year of the platform in terms of subscribers and their actions.
According to reviews in The Wall Street Journal, the OTT is in talks with Google and with NBCUniversal and Roku to adapt its technology to the AVOD model and to discuss possible marketing and advertising sales partnerships.
The executive expressed in the newspaper: ‘We want to create a new entrance to the market, on which we will build and repeat to make Netflix a destination for users. What we will do first is not representative of what the product will ultimately be. It will be a light start to explore our plans for the next two years.
During the Cannes Lions Festival, Sarandos showed some graphics of the journey of some of its content: ‘One of our values and differentiators is our content. We have 20 genres of content, and every month, the average viewer sees six of these’.
