‘Netflix has become a platform where everyone in a family can find something they love to watch’, Dominique Bazay, head of global independent TV originals, said at a recent conference. The executive highlighted that the biggest current attraction of the service is its broad demographic reach that affects multiple groups of tastes.
‘I think the goal of any platform is to please everyone, from two-year-olds to grandparents. But we’re also looking to be that space for those who can’t find the content they love, from a super female show or a super action adventure series’, she said.
Director of Preschool Content
Bazay believes that the perfect streamer’s catalog must be ‘a balancing act’, particularly as co-viewing has been on the rise as a result of the COVID-19 pandemic. She especially singled out family viewing of unscripted series like The Floor is Lava, which has a clear effective family focus.
Confident of having one of the largest catalogs in the streaming industry, which targeted such a wide audience, Bazay and the Netflix team trust that the producer or creator who wants to associate with the platform must know and understand To Your Potential Audience: ‘I highly value creators feedback on the audience. We are interested in producers and creators who say ‘there is an audience for this, and this is that audience. If it’s a compelling show that really resonates with a small audience, we’ll totally consider it’.
Regarding current needs in the children’s range, the executive explained that she is looking for IPs with an existing fan base, something similar to what the original animated Oddballs did, based on the YouTube franchise TheOdd1sOut.
In the preschool segment, Netflix wants to take its commissioned content a step further and is looking for shows on topics like marine biology, math and early reading, Heather Tilert, director of preschool content, recently reported. ‘Familiar content with a twist like the live-action series Gabby’s Dollhouse. Familiarity is key for our preschool audience’.
