Nickelodeon International is maintaining its focus on comedy-driven animation and expanding its core franchises internationally, according to Lynsey O’Callaghan, Senior Director of International Acquisitions and Current Series for Paramount Kids and Family. The executive confirmed recently during CMC Conference, that the acquisition strategy remains straightforward: ‘It’s business as usual. Come and see us’.
The channel is launching the new show Mr Crocodile in the UK this year, with an international rollout to follow. Nickelodeon continues to build on existing global properties, including Paw Patrol, which is adding new UK-produced shorts to its lineup.
Nickelodeon‘s acquisition sweet spot is programming targeting viewers up to age 10, although the core target range is 2 to 12 years old. The network is specifically looking for content with 7- and 11-minute episodes to easily fill a half-hour block.
The primary criteria for O’Callaghan is comedy, paired with well-defined characters that have a clear point of view. She noted that the network seeks both animation and live action that ‘jumps from the screen’. Projects are not commissioned until they reach the script and bible stage, though the door remains open for pitches year-round. The executive also expressed a specific need for a pure slapstick show.
“Milkshake!”, Channel 5’s morning programming block, continues to feature an even mix of live action and animation. “Milkshake!” is not positioned as an educational brand; its emphasis is purely on fun and play. Its slate includes the second series of Cooking with the Gills and the new show Tim Rex in Space. Looking ahead to 2026, The show has secured series two and three of Animal Care Club following the success of its first run, and is developing a new series dedicated to keeping children active.
