The successfully negotiated deal between O4 Media Hong Kong, Martha Contreras and Bellon Entertainment USA, will bring the Ninja Warrior (Sasuke) format to Latin America with Break The Format Media (Mexico). The deal marks a milestone in O4 Media’s expansion into the Latin American market.
Ninja Warrior is an exciting reality competition show that features contestants from around the world showcasing their strength, agility and mental toughness as they navigate challenging obstacle courses. The show has garnered a strong international following and has consistently ranked among the top-rated programs in numerous countries.
With this new partnership, audiences in Latin America will be able to experience the adrenaline rush of Ninja Warrior from the comfort of their homes.
Gary Pudney, CEO and founder of O4 Media, said: ‘We have been collaborating with TBS for a long time in a variety of ways. The show’s universal appeal and stimulating format make it perfect for audiences in the region. We want “Ninja Warrior” to captivate viewers and become a beloved fixture in Latin American households’.
Ricardo Coeto, Co-Founder and Partner of BTF Media, commented: ‘We are proud to announce such a powerful alliance, at BTF we have been looking forward to working on this history-making format for many years. Undoubtedly, a project that excites us and that we are sure will captivate the Mexican and Latin American audience with this first local version of Ninja Warrior’.
Greg Bellon of Bellon Entertainment said: ‘The “Ninja Warrior” programs from other parts of the world have been distributed in Latin America and have proven the appeal of the brand. I am confident that BTF’s production of the new local versions will take “Ninja Warrior” to new heights and achieve a massive following’. Bellon Entertainment USA has licensed some of the most successful formats in television history on behalf of Tokyo Broadcasting System Television, and expresses excitement about the partnership with O4 Media and the opportunity to introduce Ninja Warrior to new audiences in Latin America.
Mayu Sunaga, TBS Global Business Director, said: ‘Ninja Warrior is one of the most beloved shows as an IP format for TBS. It will be the 26th country if Ninja Warrior is localized in Latin American territory. We are honored to have the opportunity to expand this wonderful series to Latin America for the first time together with BTF Media’.
