Nippon - Prensario Zone

Nippon TV: Old Enough! Continues its success in Singapore

Nippon TV continues with news in the international market. At the recent edition of TIFFCOM, the company announced the third season of the adaptation of Old Enough! by Mediacorp (Singapore).

Moe Kanzaki, Deputy Chief Editor, Current Affairs on Nippon TV

Nippon TV‘s hugely popular reality series format centers on children tasked with running errands alone while being followed by an inconspicuous camera crew. The series returns after a two-year hiatus due to the pandemic.

In Singapore, the franchise has been adapted by Mediacorp for On The Red Dot, a current affairs show investigating issues close to home. Filmed in 2022 after the easing of sanitary measures, the third season features Singaporean children aged two to five who have spent most, if not all, of their pivotal developmental years under pandemic restrictions and documents their fearless exploration of the world. outside world as part of their first steps towards independence. Audiences can look forward to cheering on kids from all walks of life, as little leads face herculean challenges like hiking Bishan-Ang Mo Kio Park to deliver bubble tea or shopping for ingredients at Tiong Bahru market for prepare dad’s birthday

The new season of Old Enough! is part of a Japanese series format deal between Mediacorp and Nippon TV. The series also highlights Mediacorp‘s continuing efforts to enrich its repertoire of content for audiences by collaborating with creative partners beyond Singapore.

Moe Kanzaki, Deputy Chief Editor, Current Affairs at Nippon TV said: ‘I am very pleased to launch the long-awaited new season of Old Enough! in Singapore. Having recently announced the sale of options to the Netherlands, we are very proud to see it becoming a format that is loved around the world, slowly changing its form as it is localized for audiences to enjoy on different territories. We are grateful to the Mediacorp team for the great success of the last two seasons and we are sure that this last season will be another success’.

Sharon Hun Ee Lin, Deputy Editor-in-Chief and Head of Current Affairs at Mediacorp said: ‘We hope season three continues to capture the imaginations and hearts of Singaporeans, while bringing home the simple joys of growing up and dating in a world post-pandemic. In addition to entertaining our audience, our goal is to highlight the importance of instilling independence and a spirit of adventure in children, whose limited interactions beyond their homes can now be expanded as we learn to live with the coronavirus’.

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Nippon TV is Japan’s leading multiplatform entertainment powerhouse and ratings champion broadcaster, as well as owner of streaming giant Hulu in Japan. Over 90% of its content IP is fully owned by Nippon TV and the company has been active in bringing its content to the international market in the form of ready-made programs, formats, and through co-production partnerships. One of the biggest successes for the nation’s finest producer of all genres of programming is the Emmy Award-winning Dragons’ Den/Shark Tank, a globally successful business show format that has 45 versions in more than 186 countries across all continents of the world. Additionally, their hit drama series Mother has also achieved global success as the most exported scripted format out of Asia, with its format sales to South Korea, Turkey, Ukraine, France, Thailand, China, Indonesia, and Spain. The company is also known for its viewer engaging gameshow formats. BLOCK OUT is an action-packed game show format that has been adapted in Thailand, Indonesia, Vietnam, Spain, and Holland. The award-winning unscripted format Mute it!, and Sokkuri Sweets, have both been produced in the Netherlands. Sokkuri Sweets/Eye Candy is on The Roku Channel in the US, UK, and Canada. As evident by the company’s success, Nippon TV is leveraging its coveted platform to revolutionize digital media in an ever-changing industry to solidify its presence and brand as a global media leader.