At MIPCOM 2024, Aurora Mohler, Chief Content Officer of Olympusat, introduced Popcorn Central, a groundbreaking new channel that brings premium content to over-the-air television in Mexico. With the slogan “Your Window to the World,” Popcorn Central stands out in a competitive landscape by offering high-quality programming traditionally reserved for Pay TV and VOD services, now available for free.
Popcorn Central presents a star-studded catalog featuring globally acclaimed series such as Fear the Walking Dead and The Red Road, starring Jason Momoa. By providing a diverse range of genres— from action-packed dramas to suspenseful crime stories—the channel aims to captivate audiences with premium, no-cost entertainment.
‘Popcorn Central is a vibrant alternative to traditional TV’, said Mohler. ‘We aim to create a community of viewers who value quality entertainment and refuse to settle for less. Our goal is to spark conversations and offer programming that fuels emotions like adrenaline, passion, and intrigue’.
Currently available in Mexico City on Channel 6.4 and in 17 cities across the country, as well as through Star TV, Popcorn Central is Olympusat’s latest step toward redefining free-to-air television by delivering a pay-TV experience to wider audiences.
Mohler’s presentation reflected her broader vision for Olympusat—one focused on innovation and inclusivity. With a deep commitment to diversity, she ensures that the content distributed through Olympusat represents and celebrates a wide array of voices, providing high-caliber entertainment for a global audience.
