Omdia offered a series of global trends during the penultimate day of MIPCOM. The consultancy said that in terms of trends, this year it expects to see a 4% increase in total revenue from the television market in US dollars. ‘When you take inflation into account, that’s not fantastic, but there has been growth over the last five years of around 77% in the television market and we will look in a little more detail why that is,’ he said. Tim Westcott, Media analyst and writer specializing in the television and animation industry.
Omdia also specified that in terms of share, pay, and online television account for 47% of the television market, somewhat less than advertising. He also said that advertising has increased its contribution to global income in the last 10 years, while public income has actually fallen from 2010 to 2023 from 5% to 10% of the market.
The big change in revenue has obviously been this massive increase in online subscriptions, Amazon, Netflix, etc., from a fairly small amount in 2014 to what it is today. Services, which are AVOD, YouTube, Tubi, etc., but also FAST channels, although these are a slightly smaller part of that pie, so we are seeing a world where we consume more and more content online.
