Operating across 25 countries with a robust catalog exceeding 500,000 hours of content and a network of over 400 clients, Orasi Media has arrived at MIPCOM 2026 to showcase its rapid evolution from a traditional marketplace into a comprehensive content ecosystem. While the company brings a wide array of technological and distribution advancements to Cannes, the centerpiece of its market offering is an innovative, tech-driven product placement service designed to maximize monetization in the digital age.
This new venture focuses on managing and operating the connection between commercial brands and content across new consumption formats, particularly vertical and short-form series. By utilizing advanced digital insertion tools, the company allows advertisers to organically integrate their products into shows long after the cameras have stopped rolling. Raúl Mendoza Cassasus, detailing this major addition to their digital services portfolio, highlighted how this creates crucial new monetization avenues. ‘Our clients consult us on how they can insert commercial brands into already completed productions’, explained Mendoza Cassasus. ‘Through the use of technology, we manage to place these brands that want to have a presence in these productions, allowing us to offer an extra revenue stream for our commercial clients’.
This product placement innovation perfectly complements Orasi Media’s ongoing «FLIP» verticalization strategy. This initiative focuses on converting traditional horizontal content into micro-dramas optimized for monetization across third-party apps and social media platforms. By pairing vertical micro-dramas with seamless, post-production brand integration, the company offers partners a highly lucrative and adaptable digital pipeline.
Beyond brand integration, the structural growth of the company is heavily backed by its AI-driven initiatives. Orasi Media has already paid out more than $3 million to content owners through its AI licensing business and is currently in active discussions with over 50 artificial intelligence companies looking to source large-scale training data. ‘We are actively transforming how content is valued, monetized, and localized in the digital age’, explained Asif Shah, CEO of Orasi Media. ‘Our AI licensing initiatives are opening entirely new revenue streams for rights holders, while our newly launched live dubbing service—which is available in over 30 languages and was recently adopted by a premium US news channel—addresses a critical, long-underserved gap in traditional localization for live news and sports broadcasts’.
On the traditional content distribution front, Orasi Media has successfully licensed the global Bollywood blockbuster RRR into the Mexican market, extending the international reach of premium Indian cinema, and is currently in active talks with major distribution players to bring a new animated feature to Latin America. Alongside these content deals, the company continues to drive global adoption for The Production Circle (TPC), its end-to-end production management platform. During MIPCOM, the executive team is actively showcasing TPC to international producers and production houses, demonstrating its efficiency as a live, fully adopted management tool.
