OTTera brings value to FAST platforms

OTTera is a true end-to-end solution, working with its clients across all levels of support: from strategy with channel creation to global platform distribution, the company develops, creates, distributes and monetizes channels and apps.

Jordan Warkol, Senior Director of Business Development: ‘Our team is focused on helping content creators curate their library in a way that brings value to FAST platforms and creates an engaging experience for viewers on a global scale’.

‘While there is much attention and growth around FAST channels, that is just one part of the ecosystem in a DTC strategy. On a global level, every region is at different maturity levels when it comes to OTT and FAST consumption. We work with all platforms to deliver AVOD, FAST and applications, based on viewer trends within the different regions’, he added.

In order to continue to position themselves as a global leader and evangelize the message of OTT and digital advertising, OTTera has continued to expand its team globally. ‘With the expansion into new regions, came the hire of local members who help support and understand the mentality and characteristics of the consumers within each market’, added Warkol.

Going forth, the company continues to focus on global expansion and innovative monetization opportunities. ‘With Africa taking off within the OTT space as an example, OTTera is working with partners to expand their efforts to the US and elsewhere’, concluded the executive.