oTTera, pushing CEE streaming growth

OTTera, the US-based provider of OTT and FAST channel solutions, is confirming its presence at upcoming June markets across Europe. The company is focusing on supporting content creators, broadcasters, and media brands seeking to expand their reach within Central and Eastern Europe (CEE) and the broader European market.
The company aims to leverage its global experience and regional understanding to assist partners in launching and scaling their streaming operations. This includes aiding platforms in expanding their content libraries, as well as helping creators establish their own FAST channels or OTT applications.
The brand positions itself to address various stages of the streaming journey. For those looking to expand content distribution into CEE or other parts of Europe, or for those new to the streaming landscape, OTTera offers guidance. It also provides technical support and tools for entities exploring FAST or OTT services that may lack an in-house technical team. Furthermore, OTTera assists existing live operations in increasing reach, revenue, and platform access.
OTTera states that it can help connect various aspects of the streaming process, from building applications or channels to scaling monetization and reaching new audiences across Latin America and other regions.