Paramount ANZ and Paramount+ discussed their goals in the Asian market for the coming months. Executives Beverley McGarvey, EVP & Chief Content Officer, Paramount ANZ, and Marco Nobili, Executive Vice President & International General Manager, Paramount+, outlined their plans for expansion in the Asia-Pacific (APAC) region, with a focus on Korea and Japan.
Nobili, who was presented virtually from Tokyo, expressed pride in Paramount+‘s success, with over 45 markets, making it one of the top 10 global markets. ‘The launch in Japan basically means that for Paramount+ it will now be present in more from 45 markets. For the platforms, being in one of the 10 largest markets in the world tells a success story. Japan is another example of our diversified strategies and how we got to where we are today’.
Paramount+‘s diverse approach involves strategic partnerships, that’s why Nobili cited examples like Sky and Canal+ in Europe and CJ Entertainment in Korea. ‘Japan’s strategy launch includes partnerships like J:COM and WOWOW Inc., which reflects Paramount+‘s commitment to localized content through global and local collaborations’.
On the other hand McGarvey commented on some points of the company’s operations in ANZ, specifically in Austraia, where Paramount+ adopts a unique model, partnering not only with direct consumers but also with companies like Origin (Telco and eenergy company) and Qantas.
In addition to these companies, McGarvey emphasized the importance of partnerships in reaching broad audiences and highlighted collaborations with Amazon, Samsung, LG, and Hisense. Australia’s approach, which includes Paramount +, and AVOD business, reflects a comprehensive strategy catering to varied consumer preferences, according to the exec.
Regarding the importance of Korean Market, Nobili highlighted their innovative approach in Korea, combining both global and local content through partnerships like CJ Entertainment. The streamers recently collaborated with Korean distributor on co-productions, successfully launching originals like Younger and Bargain in local market and globally.
Meanwhile, McGarvey shared insights into Paramount+‘s content strategy, leveraging global IPs like SpongeBob and Taylor Sheridan‘s shows, which have universal appeal. ‘Paramount+ commissions local content like NCIS Sydney in Australia, aligning with the preferences of the local audience for procedural and lighter comedy tones. Our strategy is offering diverse content allows Paramount+ to cater to different markets, ensuring that there is something for everyone’.
In conclusion, both executives agree that Paramount+ aims to strike a balance between global content offerings and locally curated experiences, utilizing strategic partnerships to navigate the diverse landscapes of the APAC region. ‘Regarding this market, we know the importance of understanding local preferences and building collaborative relationships to drive success in the competitive streaming field’.
