Pocket.watch, the US-based kids and family creator media company, has announced a significant expansion of its creator portfolio, welcoming nine new partners. This strategic growth substantially boosts the company’s network, now reaching 1.29 billion subscribers and generating 10.6 billion monthly views, with a lifetime total exceeding 902 billion views.
The newly added creators bring a diverse range of content to the Pocket.watch ecosystem:
- ChuChu TV: With 175 million subscribers and 100.2 billion views, this animated world focuses on educational nursery rhymes and original songs.
- Not Enough Nelsons: A family vlog with 15.1 million subscribers and 9.8 billion views, sharing daily life, trips, and routines of a family with 16 children.
- SuperHeroKids: This channel offers family-friendly superhero skits, boasting 7.5 million subscribers and 5 billion views.
- Tyler & Snowi: A Vtuber duo providing imaginative gaming content to 4.4 million subscribers and 1.7 billion views.
- The River, Wilder & Archer Show: Nature-loving brothers creating kid-friendly global adventures for 1.8 million subscribers and 950 million views.
- Kylee Makes It: Focused on creative DIY, science, and art content, reaching 270 thousand subscribers and 40 million views.
- PrettyBored: Delivers sharp sketch comedy satirizing gaming, tech, and pop culture to 2 million subscribers and 1.2 billion views.
- The Braxton, Ryder & Sawyer Show: Adventurous brothers presenting relatable skits, comedy, and action for 920 thousand subscribers and 700 million views.
- Super Simple Songs: With a massive 60.7 billion subscribers and 70.7 billion views, this channel offers catchy, educational music and animations for young children.
Tailored Partnerships and Strategic Growth Initiatives
Chase Landau, Senior Vice President of Creator Partnerships at Pocket.watch, expressed enthusiasm for the new additions. ‘It’s an honour to welcome these talented creators and established brands into the pocket.watch family’, stated. He emphasized the company’s bespoke approach to partnerships, noting, ‘at pocket.watch, we don’t offer one-size-fits-all solutions, we build bespoke partnerships designed to maximise every revenue stream, expand brand potential, and unlock new opportunities across platforms, licensing, and distribution. Our goal is to meet creators where they are, then help them reach even greater heights’.
Pocket.watch plans to drive various growth opportunities for these creators. This includes distributing their existing content libraries to a wide array of streamers, co-developing and producing original content and intellectual property, and managing branded integrations and YouTube advertising, including direct media sales on both YouTube main and YouTube Kids. The company’s content distribution network is extensive, spanning 43 platforms in 81 countries, with reach across major streaming services such as Hulu, Hulu on Disney+, Peacock, Amazon Kids+, and The Roku Channel.
