Prime Video has introduced Channel K, a premium Korean entertainment channel from Interactive Media Mix, Inc. (IMX), as an add-on subscription for its Indian audience. The service offers an extensive selection of popular K-dramas, movies, K-pop concerts, and reality shows, further cementing the platform’s role as a hub for international entertainment.
Channel K’s lineup includes blockbuster series like Summer Strike and Personal Taste, critically acclaimed films such as Our Season, Joint Security Area (JSA), and The Battle: Roar to Victory. K-pop fans can also enjoy exclusive content such as NCT Nation and Made in Korea: The K-Pop Experience. Additionally, Indian BTS fans gain exclusive access to 2024 BTS FESTA: Message from Jin, featuring concert footage and documentaries that explore the artistry of the globally renowned group.
Gaurav Bhasin, Head of Marketplace for Add-On Subscriptions and Movie Rentals at Prime Video, emphasized the growing demand for Korean content in India: ‘Since its launch in India, add-on subscriptions on Prime Video have served as the launchpad for several international streaming services in the country. Over the past few years, we have seen tremendous increase in the popularity of Korean content on Prime Video in India… We are now thrilled to launch Channel K and provide Prime members with an even wider selection of scripted and unscripted Korean content’.
IMX CEO Sohn Il-Hyung highlighted the mission of Channel K to bridge cultures and enhance the experience for Indian audiences. ‘Post our successful collaboration in Japan, we are thrilled to work with Prime Video to launch Channel K in India as an add-on subscription. Through their reach, we aim to take the Hallyu wave even deeper in the country’.
