Asian TV Forum (ATF) 2022 is held December 7-9 returning to a full in-person event for the first time after the pandemic. And it takes place in a moment when Asia in general, and Asian Pacific region (APAC) in particular, are taking strong relevance at the global content market. So let’s pay attention to the Marina Bay Sands convention center, in Singapore.

The event expects to handle more than 4.000 trade professionals from leading platforms, studios, and agencies from 60 countries. Organizer RX Global confirmed iconic buyers from all the APAC region and worldwide, as VIU, DocuBay, Huawei, Canal+, WeTV, iQIYI, My ZEN TV, aTV, flixer, Samsung TV Plus, Mx Player, Tencent, Netflix.

There are networking events as the "G.H.Y. Culture & Media Night" and the "Japan Networking Lunch", and conferences as “Content is Still King” or today "Spotlight on Korea", with senior executives of top Korean platforms and studios as CJ ENM, DITURN, KT Studio Genie, SLL, TVING, Wavve. Facing the ad-supported systems that Netflix, Disney+ and other giants are rolling out, there is a keynote by Tony Gunnarsson, head analyst at Omdia, about how this new trend will affect business models and content consumption in 2023.

ATF also brings into financiers, with Thomas Kingston, director of Coherent Media Group, Phil McKenzie, COO of Goldfinch (and recently CCO of MContent as well), and Eric Collins, CEO of Impact X Capital Partners, speaking on new financing models and money matters behind content production.

Targeted at producers, ATF hosts today the inaugural “Lab Series looking at Formats and Documentaries”, presenting experts who share opinions about IP protection (Formats Lab), and offer pointers on what is important when you produce content that can be universally sought-after, increasing its financing appeal and sales value (Doc Lab). This is also the first time the Format Recognition and Protection Association (FRAPA) presents its Formats Lab for Asian producers under the new ATF Lab Series banner.

A total of 383 submissions were received for ATF’s 6 pitches, while current pitches received 41% increase in submissions, including the Indonesian Pitch in partnership with Vidio, and the Thai Pitch with Warner Bros. Discovery.

‘We’re encouraged by the industry’s overwhelming response as we welcome the world back to Asia. The fact that ATF is making such a strong comeback shows the pent-up need to connect again. People, businesses, and dynamics have evolved over the last few years, so it’s extremely important to be present and show your commitment to the Asian market’, commented Yeow Hui Leng, Group Project Director of RX Global at Singapore.

Nicolás Smirnoff y Andrés Smirnoff

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