From today until 12 February, San Diego will become the global epicenter of children's entertainment with the Kidscreen Summit 2025. The event, organized by Brunico Communications, will be held at the Marriott Marquis and promises, for the second year in a row, to surpass the numbers achieved in its last edition. With attendance exceeding 1800 delegates from over 50 countries in 2024, the event continues to establish itself as the leading conference for the children's entertainment business.

The 2024 edition was a resounding success, with over 98% of attendees planning to return for future editions and an impressive 99% of attendees recommending the event to their peers. These statistics highlight the relevance and strategic importance of this gathering, which brings together the most prominent players in the children's audiovisual industry, as well as producers, distributors, licensing and consumer product executives. This year, more than 350 buyers of children's content, along with more than 1000 producers, are expected to arrive in San Diego with the aim of generating business alliances, exploring new opportunities and analyzing the trends that will shape the future of the sector.

Kidscreen Summit 2025 maintains its classic format, with an extensive programme of talks by influential figures in the industry. Talks will focus on the most relevant topics in the children's entertainment business, with a special emphasis on emerging trends and challenges facing the sector. Featured speakers include Chad E. Foster, who will share his inspiring personal story and offer a unique perspective on how to turn obstacles into opportunities. In addition, “A Brighter Future” sessions will address sustainable content creation and how production companies are adapting to emissions reduction regulations.

The event will also explore key trends such as Nickelodeon's success on YouTube, strategies for launching branded experiences at Roblox, the impact of streaming on children's consumption, new licensing regulations and the growing influence of artificial intelligence on content creation. In addition, we will discuss how changes in digital consumption and the rise of OTT platforms are transforming the children's entertainment landscape.

Among the exclusive activities, networking sessions will play a crucial role. Initiatives such as “Speed Pitching”, “30 minutes with…”, “Lunch & Learn” and “Mix & Mingle” will offer attendees the opportunity to interact directly with potential partners, investors and buyers. These dynamics, specially designed to facilitate business conversations, have become one of the main attractions of the event, as they accelerate the process of creating new partnerships and collaborations.

“30 minutes with...” sessions will give participants the opportunity to learn about the editorial strategies of the main channels and streaming platforms. Among this year's featured names are Ming Hsien Chan from Bilibili, Coralie Boitre-Laigle from M6, Kristen Hurd from TVOKids, Vicky Schroderus from YLE Finland, and Yuanchang (Amanda) Sun from Youku Kids, who will share their perspectives on trends and the future of children's content.

Key trends that will dominate this year's event include the rise of connected screens, the growth of sustainable and educational content, AI-driven transformation, the creation of immersive and branded experiences on gaming platforms, and the evolution of licensing and merchandising. In addition, the event is expected to explore the diversification of content for global audiences and how companies are adapting to an increasingly international market.

With a focus on innovation and the future of children's entertainment, Kidscreen Summit 2025 promises to be a unique platform to learn about the latest industry developments, create strategic partnerships and, above all, drive the business of children's entertainment globally.

Francisco Ferreyra, from San Diego

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