Mipcom 2022 moves forward through its third day with very good mood and clear attitude of making deals or strategic decisions. The industry was missing to be all together, and there is no time to lose. At our last two dailies, we’ve stressed that the OTT platforms are moving focus from SVOD to AVOD, from subscribers to advertisement. What can we say about broadcasters at this new media scenario?

At the FRAPA Formats Summit, bigger and with more important companies every market, Julien Degroote, EVP content development, TF1 France, said: ‘We give priority to unscripted formats, because they always score better numbers. When fresh ideas appear, we get event programming’. Hannes Hiller, SVP Content Development ProSieben Sat.1, Germany: ‘We are open to everything, but we usually perform better with local project and German producers. It is simpler and faster’.

Joanne Wallace, Sr. commissioning editor, BBC TV (UK): ‘We vary unscripted and non-scripted, the success depends more on good ideas or stories than nationality. Even, partners from new origins can bring us freshness, new points of views’. Jessica Schmiedchen, development director, unscripted, CBC Canada: ‘More than formats we prefer to co-develop, this way you are more original and you see not only your market, but also to expand abroad’.

In Latin America, the two biggest broadcasters, TelevisaUnivison (Mexico, USA) and Globo (Brazil) has stressed a way to follow: they have created strong own OTTs (VIX+ and Globoplay) and yesterday announced an alliance: ‘All the flowers’, last Globoplay original production presented with a big event at MARTINEZ HOTEL in Cannes, will be emitted also by VIX+ in exclusive for Latin America, and vice versa: VIX+ originals ‘Bad Girl’ and ‘The Devil’s wife’ will be also in exclusive through Globoplay for the region. This is the first of more deals together, as co-productions. They both give priority to OTT original top budget productions, to fit strong OTTs worldwide.

So… broadcasters at the new media game, use to boost media groups, including many Pay TV channels and own OTTs. Make focus on co-productions to handle top local fictions and open international markets, and especially give priority to unscripted formats because they are faster and easier to produce, to have local top content that joins the family and make a difference vs. global emerging OTTs, both SVODs and AVODs, that now pull their advertising incomes.

Something to say about genre ups and downs? At Mipcom, both for free TV and especially for Pay TV, a big genre is ‘True Crime’: documentaries about real crimes or fictions based on real stories, very attractive and incredible to imagine that really happened. Versus other successful options that soon are finished, True crime pieces appear almost infinitely, with more and more distributors adding product. Beyond media, it’s all about content…

Nicolás Smirnoff, Fabricio Ferrara, Rodrigo Cantisano

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