MIPJunior began its second day with several conferences that relate current market trends such as AI, the co-prod trend between public broadcasters and the collapse of content commission for children around the world.

Ampere Analysis reported that global kids TV commissions were down 48% through August this year. 'We are talking about the most significant radical decline, representing an 11% drop in orders across all genres over the same period, with US SVODs and pay-TV channels declining the most', said Cyrine Amor, Senior Analyst.

On its classic “Being Watching” session, Glance/ Médiamétrie explained that during the first half of 2023, children's blocks on generalist channels have progressed, and animated series have maintained their strong positions. 'In terms of contents, trends evolve around creativity and learning, involvement in the community and a more sophisticated content for tweens Médiamétrie's international department Glance analyzes the kids' shows market at MIPJunior and reveals global content trends', added Candice Alessandra, Client & Review Manager at consultant firm.

One of the keynotes of the day was starring by Ramsey Naito, president of Paramount Animation and Nickelodeon Animation, who talked about the properties that have expanded, such as Paw Patrol, Dora or Transformer. 'When Nick and Paramount joined together, it was a historic step for animated properties, it gave us the power to be one and to be able to further expand the incredible characters that we have developed in-house, above all to have the power of strategy of these in the cinema'.

Meanwhile, tech and production players on developments with AI applied to animation reunite in a panel yesterday, where they discussed the pros and cons of this technology. Helen Shaimanova, CBDO of Wanted (UK), a company dedicated to the development and production of VFX content, 'i think that although it is in an early stage, AI can have great contributions in motion capture, but in addition to that in the way of better understanding the audience, since they are AI and handle a large volume of information, and for us as filmmakers it is 'It is very helpful to have this data at the development stage'.

The screenings yesterday were the highlights for buyers and distributors, where 2 co-productions between several public broadcasters were shown. The first of them was Said and Anna, a live action preschool series (3-6), produced by Phanta Basta! (Netherlands), along with Indi Film for EO (NPO Zappelin - Netherlands), SWR (KiKa - Germany), and VRT (Ketnet - Belgium), which has Incredible Film as international sales agent. Meanwhile, the French co-production Once Upon a Time...The Objects, from Procidis Studio with SAMKA (France) and HOT (Israel), in association with France tv, RTS (Swiss), and TV5MONDE (France), which is also looking for buyers at yhis MIPJunior edition.

Alberto Buitron and Francisco Ferryra from Cannes, France

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