MIPLONDON runs today its other key challenging journey: there are 13 LONDON SCREENINGS around, including Lionsgate, Banijay and ITV Studios, among others. To attract buyers, the MIP event offers the ‘Global Streaming Strategies Summit’, in the morning, and the keynote of Pedro Pina, VP YouTube EMEA, in the afternoon. Yesterday, organizer RX had huge success with Netflix & David Beckham talk: the IET’s Kelvin Theatre ‘exploded’ with +300 industry members, including people waiting outside a chance to enter. Other Tuesday events like FRESH TV Japan, Dorimedia’s ‘Soul Sucker’ and Robert Guillings’ ‘Paper Empire’ screenings were full capacity, too… day by day, there are more people with good feelings about MIPLONDON. This doesn’t mean the event is a success, but says there are actions well done.

Yesterday, PRENSARIO attended Paramount London Screenings in the morning, and later saw some of those buyers at MIPLONDON in the afternoon. So, the extra networking value is there. Also, we run a round tour through the four exhibiting floors held both at IET and SAVOY hotel … though most of concurrence stay on the no-booth spaces, there were good traffic of meetings in all of them. You might say ‘nothing to with Cannes’ that had 2-3 times more people, but the event is far from the ‘Ghost Town’ that many imagined. The ‘sold out’ conference attendance is a sure trend… detractors may say that all the theatres are medium-sized, but in Cannes we saw many times empty panels, that here are full of people.

Another sure trend is that MIPLONDON exhibitor offering is led by Asian giants and the emergent territories, not central ones. On Monday KOCCA and South Korea took the scene, yesterday were Japan and China —see the attached articles. Also, Israel with Dorimedia. If we check the 80 exhibitors, the main origins are Turkish —that organized the main events last Mipcom, here are present but cautious— Japanese, Latin Americans and US/Canada independents, in this order. Spain is the main National pavilion, then China and UniFrance, and global brands with booths are just A+E (USA/UK) and Talpa (Netherlands). So, the emerging territories set up MIPLONDON.

How does an emerging territory get leadership? It was very interesting the Virginia Musseler’s The Wit ‘Fresh TV’ talk, now about Japan, supported by BEAJ. She said that Japan is the sixth exporter of non-scripted formats, due to its iconic ‘out of the box’ game shows, etc. But now it is strong also in scripted, with 64% of its new fictions based on own IPs, vs. the 35% average of the rest of the world. ‘Japan loves IPs’, she stressed 2-3 times. From its new IPs, 42% are Manga (native animation) 16% novels and 3% webtoons… to be authentic and tech-profile, are now strong international assets.

New buyer testimonials? Mattia Mariotti, Sky Italy: ‘We have four segments to cover: docs and factual, big entertainment shows, US but also European new series and traditional genres as procedurals. It is good for us to see as many offerings as we can’. Verena Buckler, Banijay (Germany): ‘I am focused on unscripted formats for Germany. We are looking for the new big hit, of course, checking all kinds of genres. Fresh ideas can come from non-traditional origins’.

Qin Yuanyuan, president, JSBC (China): ‘We’d like to develop new international collaborations, per example with big broadcasters. Co-productions is one of the options, but we are open to all business formulas’. Erika Vogt-Lowell, HITN, USA: ‘We need Nature, wild life series for the channel, and we could see fresh exhibitors about these at MIPLONDON’.

Nicolás Smirnoff and Francisco Ferreyra

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