MIPTV 2022 formally starts today, Monday 4th, with a complete slate of conferences and sub-events. But already this Sunday the traditional MIPdrama took place with 150 buyers and the general sensation, with the confirmed meetings and new people arriving in Cannes, shows that the week will be better than expected. After the pandemic, the industry wants to participate and do more business. A healthy event seems to come.

Organizer RX France’s spokenpersons say about 5000 registered people in Cannes this week, the same that came to Mipcom last October. There are 1200 buyers and more than 150 exhibitors, including the different pavilions. For PRENSARIO these figures could be a bit lower, we’ve estimated 3500 people before coming, but now we’re in Cannes, is good to see that the volume might be closer to RM numbers.

On one side, we see buyers, producers and distributors that traditionally didn’t attend MIPTV, just Mipcom. And on other side, there are new players that now want to travel and get involved into the content shows, as big e-tailers, telcos and general investors, apart from many new OTTs that have appeared in the market during the pandemic. The overall attendance, yes, is from Europe more than usual.

Another tip is that many companies have decided to have their meetings in hotels and bars across the Croissette. This may show less people together -a good situation considering the still covid menaces- but keep business active though all Cannes downtown. The new post pandemic market tends to optimize costs and risks.

MIPDrama? The winner was the German historical drama "House of Promises" (12x’60) distributed by Beta Film. The ‘first look’ of the 10 candidates was made by 150 buyers coming mainly from Western Europe, Nordics, MENA and Latin America. The genres were thrillers, family, young audiences focus, comedy, one western. All were with 6-8 episodes, with high-end production each.

Buyer testimonials in Cannes? Ella Umansky, VP acquisitions, ITV Studios (UK): ‘The classical big familiar formats are back, for broadcasters to make the difference with local event programming that join the family. The newest thing? New origins are looked for new perspectives, especially from Asia, Japan. The challenge is to generate a fresh but local-tasted combo with that’.

Hojin Kwon, TV Series Exe Director, SBS Korea: ‘This is a super moment for drama production in Korea. We have a new generation of creative people, the comic and toon stories feeding the scrips and the funds of Netflix and the other OTTs. The three tips converge in a great synergies bowl’. Alix Lebrat, SVP series, StudioCanal (France): ‘We are looking for unique series, that combine traditional hits with the new likes of the post pandemic times’.

Nicolás Smirnoff and Fabricio Ferrara

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