MIPTV officially began its 61st edition, from yesterday until April 10 at the legendary Palais Des Festivals, which will also be its last one, since RX France announced that the event is ending its cycle to become MIP London next year. Being Saturday and Sunday programs dedicated to MIPDocs and MIPFormats.

Lucy Smith, Entertainment Division Director at MIP Markets, offered a few brief words yesterday morning, where she said they will make this latest edition ‘an enjoyable market’. 'We say goodbye to one of our flagship markets, but we welcome a new stage of the MIP events, which adapts to the evolution of the industry. MIPLondon will not be a replacement for MIPTV, so it will have an entirely new program that will complement the first quarter agenda of industry executives’.

The day began with an insights conference offered by K7 Media, where the most recent data on sales and adaptation of globally successful formats was presented. '"The Traitors" stood out as the format that continues to conquer markets, which had 11 local versions in 2023, displacing "The Masked Singer", which had been leading as the most in-demand format for four years', said Michelle Lin, Associate Director of Operations. She also referred to the situation of the decrease in advertising revenues and lower program budgets, explaining that broadcasters refrained from production risks, which is why they went for 'safer formats with proven success'.

Meanwhile, Virginia Mouseler, CEO of The Wit, made a dedicated “Fresh TV”presentation focused on new narratives within entertainment formats: 'Influencers and new creators in the era of social media are redefining the landscape of formats, creating new IP for platforms like TikTok, Twitch or YouTube'. One of the formats selected was "Carpe DM With Juanpa", which features influencer Juanpa Zurita as he faces physical and mental challenges across the US, and which was acquired by The Roku Channel.

Also, Ed Havard, SVP, Non Scripted Programming at NBCUniversal, and Syeda Irtizaali, Editor of Unscripted at BBC, explained the challenges and opportunities of the first partnership between both companies for the format "Destination X", a success title that already has an adaptation on the way.

Likewise, yesterday the winning of the MIPDOC Pitch competition was selected among five finalists from France, Armenia, Italy and Afghanistan, where Gunnar Dedio, CEO of LOOKS Films, won for the project "The Last Days of Kabul: Life and Death of a Republic", chosen by a jury made up of buyers and commissioners from PBS Distribution, Sky, France Televisions, National Geographic, and ZDF Studios.

Finally, within the framework of CANNESERIES, two central screenings were carried out, the first was the Globoplay Original series "Living on a Razor's Edge", in co-production with AfroReggae Audiovisual and Formata Produções e Conteúdo, which was selected in the “Long Form Competition” on the categories of Best Series, Best Performance, Special Performance, Best Music, Best Screenplay, and High School Award with productions from countries such as China, Spain, Sweden, and Germany. And the adaptation of videogame "Fallout", produced by Prime Video.

Alberto Buitron and Francisco Ferreyra from Cannes

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