Rai Ragazzi is an example of how kids’ FTV companies can be massive and avant-garde. The key? ‘We invest strongly in programming and local production, while most of our competitors repeats the same show in different time slots’, highlights Luca Milano, Executive Director. Nowadays, the Italian broadcaster invest +25 million of euros in independent producers y close to 7 million in in-house content.
‘Reputation and relevance are key for us while we fight against the gap created by fragmentation’, says Milano. Live action series to address hot topics regarding adolescence is a trend for the executive, and a genre in full growth. ‘We started producing live dramas 4 years ago and now it represents one third of our investment’.
Regarding international content, the space for non-European projects is limited, and the model is clear: ‘We acquire the media rights for 7 years and started to ask not only linear rights but also digital. Last but not least, we started to produce more TV specials and short films when contemporary issues are the main topics’.
