RCN Colombia: stronger with RCN Studios
RCN Colombia, through its RCN Studios, hosted the largest cocktail event at the recent edition of Content Americas in Miami, bringing together top executives led by its president, José Antonio de Brigard, a prominent cast from its latest productions, and an elite group of media industry professionals. Amidst a challenging market landscape, RCN stands out with its strong position, producing high-end content both for its own network and major SVOD platforms such as Prime Video and Netflix.
Alexander Marín, head of RCN Studios, talked with Prensario about the company’s ongoing transformation: ‘This is just the beginning of what comes next. After four years of investment and dedicated work, we are now in an enhanced market position, not just as a broadcaster but as a powerhouse of successful multiplatform content. Seeing the presence of SVOD executives and the remarkable talent we brought from Colombia, the U.S., and other countries confirms our evolution. It has been a long time since RCN organized an event of this scale… we are at a pivotal moment in the company’s history’.
Juan Pablo Posada, VP of Content Production, highlighted the company’s increasing output: ‘We are currently producing eight projects annually in our studios. In 2024, we delivered two fiction series and two reality shows for RCN, as well as Manes, Betty: 20 Years Later, and Top Chef for Amazon Prime, along with a project for Netflix. In 2025, we will continue with new seasons of Betty, Manes, and Top Chef for Amazon. We have the capacity to maintain and even expand this volume, ensuring our growth through successful projects’.
Andrés Posada, Production Manager, added: ‘We specialize in producing more with less, delivering top-tier projects at a fraction of the standard cost in developed markets. Additionally, our productions are becoming increasingly sustainable—for example, replacing traditional power generators with solar panels. We are also leveraging tax incentives, such as the Colombian government’s 25% reimbursement program. This strategy will continue to drive our efficiency and growth’.
