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RTVE at MIPTV 2024: leaders on Spanish fiction

Rosalia Alcubillan Alonso, Head of Global Clients

After participating in Content Americas, NATPE Global and other events during the first quarter of the year, RTVE is at MIPTV presenting its seasonal catalog, where also its Spanish–Swedish comedy-drama TV series created by Aina Clotet, This is not Sweden , is part of the official competition at CANNESERIES 2024.

In an interview with Prensario, Rosalia Alcubilla Alonso, Head of Global Clients, commented on the titles that stand out in the market, recent agreements, market perspectives and future plans that include the company’s showcase next May.

‘In these months fiction has been very important for us, because there seems to be a need for these, both in short or long format, and also soap operas’, explained Alcubilla, who mentioned that they have been generating interest with the police series and suspense Detective Touré, a co-production with Tornasol Films and DeAPlaneta, which has not had its premiere in Spain, but was recently released in Portugal after being acquired by a private TV broadcaster.

This is Not Sweden

Another of the featured titles in its catalog is the fiction and drama miniseries The Law of the Sea, which was one of the featured contents at Glance conference during the market. The series was produced by Studio 60 and stars Blanca Portillo, Luis Tosar and Sonia Almarcha, which received very good reviews from the specialized press, in addition to being the second most viewed series on Netflix Espain after being acquired by the streamer.

‘The RTVE brand is very strong internationally, both for its fiction and for the ecosystem of channels it distributes: Pay TV and recently FAST Channels. And now more than ever its editorial line, added to the fact that today more than ever Spanish fiction is in trend, makes the catalog very attractive for buyers from all over the world’, said Alcubilla.

In addition to the titles mentioned above, the company presents in its catalog on MIPTV La Moderna, Operación Barrio Inglés, 4 Estrellas, in addition to its wide repertoire of linear international channels, which continue to gain subscribers around the world: the generalist channel TVE, the news program 24 Horas, the fiction program STAR TVE and the children’s program Clan, which reaches millions of homes in 17 American countries, including the United States.

Likewise, it continues to promote exclusive access to the RTVE Play+ video-on-demand platform available throughout America with more than 100,000 hours of subscription content and the four linear channels available in streaming.