Spanish public broadcaster RTVE detailed its upcoming television fiction strategy recently, emphasizing a pivot toward broad, family-oriented audiences. However, this expansive programming ambition arrives during a period of notable deceleration for the network’s scripted slate, which currently features very few projects in active development or production for the upcoming seasons.
During its presentation at Conecta Fiction this year, RTVE showcased trailers for its latest releases on the flagship La 1 channel, including the comedy Sin gluten, the historical drama Ena, and the social dramedy Barrio Esperanza. Addressing the industry audience, Mar Díaz, Executive Producer of Fiction at RTVE, framed these titles as the benchmark for the network’s editorial direction moving forward.
‘We are looking for stories that touch our hearts, that we can identify with, that tell who we are, what our society is like, things from our history, real events that have happened, and to tell it in the most open way possible’, Díaz stated.
Noting that the public broadcaster is celebrating its 70th anniversary, Díaz underscored the network’s goal of reviving co-viewing habits. ‘We want to gather people of all ages in front of the television’, she added, highlighting the core objective to ‘sit the whole family in front of the television to watch our series’.
This strategic push for wide-reaching demographics does not exclude specific formats. Díaz clarified that the network remains open to all genres—including dramedies, comedies, thrillers, procedurals, and historical dramas—provided they are executed with an accessible and inclusive approach.
Despite these long-term ambitions, company’s immediate pipeline remains constrained. Currently, the only major upcoming series officially in production is Rojo sobre blanco (8×70′). Billed as a ‘luminous police thriller’, the project is being produced by Good Mood, the production company led by Daniel Écija and backed by the French media group Mediawan.
