Following the transformation from linear to digital offer, RTVE had already been working on its streaming proposal under the name A La Carta, but it was more than two years ago when the broadcaster renewed its strategy and branding of its OTT, presenting RTVE Play, its autonomous platform, to which users can also access Premium content, the SVOD level named RTVE Play+.
In an interview with Prensario, Javier González Núñez, head of RTVE Play+, spoke about the current moment of the OTT, the improvements it has had, and the good performance of the last year.
Although the broadcaster had been a pioneer with a proposal such as A La Carta, the industry and changes in user consumption made it rethink its strategy in the field of streaming: ‘When we started, more than two years ago, we had only series and movies, for what we have done is to improve the content, without neglecting the quality,’ explained González Núñez.
RTVE Play is offered in two business models: the Play version, which includes only the content that can be viewed in Spain, and its SVOD level, which includes more than 40,000 hours of content entirely in Spanish available to date throughout the Americas. «For now, our Premium strategy is focused on continuing to reach more countries, which we will announce soon.»
Another key to this RTVE proposal, González Núñez stressed, is that RTVE Play+ seeks to go beyond being a mere streaming platform like the others and has built a proposal linked to current affairs, seeking to complement the offer with live content, Linear channels with ‘very powerful’ digital broadcasts: ‘At RTVE we have a tradition of broadcasting news and sports broadcasts. Starting from this base, RTVE Play + wants to grow as a platform that brings together this content in one’, he commented.
Regarding content strategy, the OTT has weekly releases that it reports through its different networks, offering suggestions and positioning trending content. Among the most viewed shows are the daily series and the news, which, the executive assured, are the strongest content, seeing views of up to two continuous hours on the platform.
For the next few years, the service is working to make it available in more parts of the world: «Our strategy continues to aim to be that service that complements the line up of platforms for anyone outside of Spain who would like to see our programming and who does not want to pay a pay TV service. Therefore, we bring our high-quality content to those enthusiasts, as well as to the Spanish diaspora in the world,’ he concluded.
