Yappy is new short vertical videos platform from Russian holding Gazprom-Media. It will enable recording videos up to 60 seconds, and users aged 14-34 are anticipated to be the key target audience. There is a beta version already live for content originators.
Alexander Zharov, general director of Gazprom-Media, said: ‘The launch of the vertical video platform is a strategic step for Gazprom-Media in implementing its digital business development strategy. The Yappy platform will complement our digital services ecosystem. Today, more than 87% of people hold their phones upright and consume content vertically. And we are ready to offer this audience a comfortable, modern Russian product’.
The executive added: ‘Moreover, the central role in our application is assigned to authors and content creators. For them, we have developed a convenient functionality for working and editing video materials. And for those who just want to watch the video, we are introducing recommendation services. The application has already passed the main stages of beta testing, now it is being finalised’.
