Samsung TV Plus and ZDF Studios announced that are expanding their existing partnership and will build 20 European FAST Channels together in the future. The start is made by the launch of two new channels in Germany.
The two new channels, available now on Samsung TV Plus, are Bares für Rares (Cash or Trash) and ZDF kocht! – with both channels exclusive to the Samsung FAST service. They join the documentary channel Terra X that is already available on the service.
Alex Hole, VP at Samsung Europe, commented: ‘It has been our goal from the beginning to establish Samsung TV Plus as a premium provider for FAST programs. The cooperation with ZDF Studios is a milestone in our programming history. Content is king in the highly fragmented FAST environment, and the cooperation with ZDF Studios allows us to offer our TV viewers new premium content in the entertainment and documentary genres’.
Dr. Markus Schäfer, President and CEO of ZDF Studios, added: ‘For ZDF Studios, FAST channels represent an attractive business area with a wide range of growth prospects. In August 2022, for example, the Terra X channel on Samsung TV Plus was launched extremely successfully. We are now looking forward to launching equally successively 20 more FAST channels across Europe together with our partner Samsung, thus accelerating our FAST growth. We’ll start in Germany with the formats Bares für Rares and ZDF kocht!, which are ideally suited for FAST channel positioning’.
