ScreenHits TV: more contents, partners and devices

ScreenHits TV is working with a number of OEMs to provide an entertainment option for consumers looking to access content while their car is in charge or in non-drive mode.

‘This is an exciting opportunity to continue to provide the user with a consistent viewing and discovery experience in the home and out of the home’, underlined Rose Hulse, founder and CEO of the company. And she added: ‘We are also focused on working closer with our partners to develop ways in which we can minimize churn and build retention. We are doing this by traditional programming of partner channels through our TV guide portal and promoting amazing bundles to encourage consumers to add multiple services’.

At the same time, the company created a “Screen Hit of the Week” program that looks into trending shows across the streamers. The pilot show is in development and we plan on releasing it on the platform, YouTube and other social media channels.

For the second year in a row, SHTV will be live streaming the UK’s TRIC Awards and covering the red carpet. As the gap between traditional programming and app TV becomes less and less, we believe it is important to bring live programming to the SVOD consumer at the point of discovery.

SHTV is in the process of launching across all devices, so they won’t be at MIPTV. But Hulse believes in the importance of markets and the integration of key sessions with an emphasis on customer retention and discovery strategies: ‘They also create a stage for content creators to pitch show ideas, with content now in high demand across all the streamers and distributors – and it will be one of the main drivers for securing and maintaining subs in this new era of streaming’, she remarked.

The company has recently signed a number of deals across multiple territories to include more niche services, from sports to news and lifestyle entertainment. We will also be partnering with a company in the Middle East who will bring it to the MENA region. ‘This partnership will continue to help us expand and provide further reach to our streaming partners’, explains Hulse.

Regarding territories, she added: ‘Latin America is a major focus for us. With the recent soft launch roll out of our desktop platform aggregating the top streamers across the region, and our focus now on local content partners in Argentina, Mexico and Colombia, we will move into other key LatAm territories including, most notably, Brazil as soon as possible’.

She commented about LatAm: ‘The incremental roll out of the full app-based platform this year across tablets, mobile phones, connected TVs and other groundbreaking devices is beginning. Consumers are currently able to add their existing subscriptions to the leading global platforms to their channel lineup, and will see more local options presented over the coming months. We are also expanding our team and will have a new member on boarded to work with our partners in the region to help program out the key recommendations across our TV guide section’.

Lastly, this expansion will be followed by European roll outs in Portugal and Spain, with regional specific platforms added to our lineup. ‘We are also working with partners to launch in multiple territories, where required, before 2023, and we are on track to go live in the rest of Europe, Middle East and APAC by the end of 2022’, concluded Hulse.