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SIC: Targeted content for a younger audience

The company led by Luis Fonseca, has already sold some of his content to several Asian territories, such as Timor, Pakistan, Indonesia, Vietnam, Macau and to Mongolia.

Carina Francisco, Content Analyst

SIC (Portugal) is producing content with more traditional premises, and started managing to arouse curiosity with more daring narratives, approaching relevant social issues as sexual orientation, domestic violence, bullying, political corruption and lobbying or new generations challenges. All of this allowed them to improve their portfolio significantly and strengthen the strategy, creating and producing targeted content for a younger audience, and presenting this to ATF 2022.

When there is so much content being produced all over the world, SIC needs to be bolder and offer more meaningful content. They are working to offer inspirational stories with glocal understanding and local appeal; Original scripts, disruptive narratives, diversity, inclusion, and powerful brands that bound viewers and create emotions. They like to bring stories that are somehow relatable to events that occurred, places that exist, and people they have heard about, allowing the viewers to reach a global feel. All of them deep-rooted on affection, growth and love, on the patrimony of feelings, common to all.

One of the company’s highlights is PRAXX, a fiction series inspired by real life events, that reflects on the insecurities of youth, the desire for acceptance and the influence of fraternal organizations. This is the story of six young college students who died under suspicious circumstances during a hazing ritual that went wrong. This thriller features the Spanish rising star Jason Fernández and the renowned Brazilian actor Roberto Bomtempo.

Praxx, fiction series

In addition, Santiago, a series that follows the journey of a group of pilgrims, from all over the world to Santiago de Compostela, with their different backgrounds and beliefs, trying to find their way. But among this spiritual journey, lies a mysterious and ruthless serial killer that will change the course of this pilgrimage. This series features an awarded and multicultural cast, which includes names such as Lucia Moniz (Portugal), known by the blockbuster, Love Actually, Carlos Blanco (Spain), Maximilian Diehle (Germany), Carolina Virguez (Brazil), Fela Lufadeju (UK) and from Asia J Sebastian Lee (South Korea) and Joy Sung Kim.

Also they present The Secret, an intense drama that follows the story of twins who had never seen each other, nor knew the other one existed; A mother that never knew her second daughter survived birth; And a father that never knew he had any biological kid whatsoever. Besides, there is a woman fighting as hard as she can for her marriage, and a new romance threatening the sister’s bonding.

Finalizing, For You, this series tells a powerful story of a rivalry between two villages, in a permanent war, accentuated by the construction project of a dam that will submerge one of them. The struggle for the survival of each of the villages will be illustrated, in the foreground, in the fierce confrontation between Mia’s parents, Mónica and Paulo Amado, residents of New Village and Afonso’s parents, Helena and the council chairman Rui Guerreiro, residents of Old Village. The conflict will be heightened when we reveal that Paulo and Helena have a secret in common and mainly when a strong feeling starts to grow between Mia and Afonso.

About SIC Content Distribution

It is Impresa’s content and channel distribution department. As a broadcaster SIC produces and distributes Worldwide a wide range of content produced daily on a B2B and B2C model. Also, SIC produces and distributes internationally Portuguese language channels to reach Portuguese speaking audiences and the Portuguese communities living abroad.

SIC was born out of a premise: freedom of speech and the right to inform and to be informed. Since then, it has been focusing both on trustworthy and high-quality informational programs, and on producing the best entertainment programs to engage the whole family.

During 2020 and 2021 – difficult years for all humanity – as viewers all over the world were searching for new and differentiated content, we reinforced our commitment to the public. Between awarded dramas and original comedy formats, we shared love stories, revenge plans, family conflicts, identity issues and raised awareness towards serious matters… together we laughed, we cared, we worried. But we also learned, and above all the expectations, we grew.

While leading audiences on free TV, SIC reinforced its brand and diversified paths to reach new audiences, investing in a new line up of content and launching its streaming platform OPTO. Becoming the first media group in Portugal to launch its own OTT platform – and an e-sports platform – ADVNCE, creating new exclusive content for each of them.

Our new OTT offers more than four hundred hours of content and it aims to raise curiosity around social issues as well as to present a bolder production focusing on new trends, thoughtfully performed. We now offer a handful of powerful stories made for linear free tv and other edgy series based on real live events.

From the classic telenovela narratives to real life stories, more than ever our content fits all kinds of audiences.

Throughout this journey, SIC channels and content keep conquering viewers country after country. And it is in these small conquers, that our productions show out the best of what is made in Portugal.

We are a step closer to the future, but we’re only getting started. We look forward to showcasing the new content we kept on producing both for TV, OTT and e-sports, within and beyond borders.

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Sales Executives

CARLOTA VIEIRA
SALES MANAGER
ANDRÉ SANTOS SILVA
SALES EXECUTIVE
LUÍS PAIVA E SOUSA
SALES EXECUTIVE