With a portfolio that includes seven pay TV channels, one free-to-air channel, a streaming platform and a presence in print and digital media, SIC Portugal has established itself as one of the major players in the region. ‘We must understand our audience and constantly adapt. We monitor the market on a daily basis in search of new titles that can be incorporated into our programming,’ saidTheo Wolf, the company’s TV Acquisition Manager.
The strategy combines formats, ready-mades and in-house production. This year’s highlights include Family Feud, Gintberg on the Edge, spin-offs from Married at First Sight, comedy, talk shows and soap operas, as well as the traditional BBC wildlife specials. A key focus has been Turkish fiction: since 2022, some 30 productions have been acquired, with a major impact on SIC Mulher and expansion to the free-to-air channel.
Each SIC channel has a defined profile: from SIC Mulher, dedicated to modern women, to SIC Radical, with a youthful and masculine DNA, to SIC Internacional, SIC K and SIC Notícias, with a strong focus on documentaries and investigation. The company applies cross-platform strategies, using free-to-air to generate awareness and OPTO, its streaming service, to attract traffic with tailor-made Portuguese content.
Wolf emphasizes the value of international partnerships such as shared windows with Disney+ (Victoria, based on the Turkish format Gulperi) and Amazon Prime (Red Moon, New Generations), although he stresses: ‘We always retain ownership of our content, because that’s where the real value lies’.
Looking ahead to the coming months, SIC is preparing new telenovelas, including a co-production with Globo, dating reality shows, talent shows and key events such as the Portuguese Golden Globes and the Tribeca Festival Lisbon. ‘We work every day to attract new viewers without sacrificing our values or principles, offering variety, originality and economic responsibility’, concludes Wolf.
