SIC: Targeted content for a younger audience

The company led by Luis Fonseca, has already sold some of his content to several Asian territories, such as Timor, Pakistan, Indonesia, Vietnam, Macau and to Mongolia.

Carina Francisco, Content Analyst

SIC (Portugal) is producing content with more traditional premises, and started managing to arouse curiosity with more daring narratives, approaching relevant social issues as sexual orientation, domestic violence, bullying, political corruption and lobbying or new generations challenges. All of this allowed them to improve their portfolio significantly and strengthen the strategy, creating and producing targeted content for a younger audience, and presenting this to ATF 2022.

When there is so much content being produced all over the world, SIC needs to be bolder and offer more meaningful content. They are working to offer inspirational stories with glocal understanding and local appeal; Original scripts, disruptive narratives, diversity, inclusion, and powerful brands that bound viewers and create emotions. They like to bring stories that are somehow relatable to events that occurred, places that exist, and people they have heard about, allowing the viewers to reach a global feel. All of them deep-rooted on affection, growth and love, on the patrimony of feelings, common to all.

One of the company’s highlights is PRAXX, a fiction series inspired by real life events, that reflects on the insecurities of youth, the desire for acceptance and the influence of fraternal organizations. This is the story of six young college students who died under suspicious circumstances during a hazing ritual that went wrong. This thriller features the Spanish rising star Jason Fernández and the renowned Brazilian actor Roberto Bomtempo.

Praxx, fiction series

In addition, Santiago, a series that follows the journey of a group of pilgrims, from all over the world to Santiago de Compostela, with their different backgrounds and beliefs, trying to find their way. But among this spiritual journey, lies a mysterious and ruthless serial killer that will change the course of this pilgrimage. This series features an awarded and multicultural cast, which includes names such as Lucia Moniz (Portugal), known by the blockbuster, Love Actually, Carlos Blanco (Spain), Maximilian Diehle (Germany), Carolina Virguez (Brazil), Fela Lufadeju (UK) and from Asia J Sebastian Lee (South Korea) and Joy Sung Kim.

Also they present The Secret, an intense drama that follows the story of twins who had never seen each other, nor knew the other one existed; A mother that never knew her second daughter survived birth; And a father that never knew he had any biological kid whatsoever. Besides, there is a woman fighting as hard as she can for her marriage, and a new romance threatening the sister’s bonding.

Finalizing, For You, this series tells a powerful story of a rivalry between two villages, in a permanent war, accentuated by the construction project of a dam that will submerge one of them. The struggle for the survival of each of the villages will be illustrated, in the foreground, in the fierce confrontation between Mia’s parents, Mónica and Paulo Amado, residents of New Village and Afonso’s parents, Helena and the council chairman Rui Guerreiro, residents of Old Village. The conflict will be heightened when we reveal that Paulo and Helena have a secret in common and mainly when a strong feeling starts to grow between Mia and Afonso.

Sobre SIC Content Distribution

SIC nació de una premisa: la libertad de expresión y el derecho a informar y ser informado. Desde entonces, se ha enfocado tanto en programas informativos confiables y de alta calidad, como en producir los mejores programas de entretenimiento para involucrar a toda la familia.

Durante 2021, un año difícil para la humanidad, mientras los espectadores de todo el mundo buscaban contenidos nuevos y diferenciados, reforzamos nuestro compromiso con el público. Entre dramas premiados y formatos de comedia original, compartimos historias de amor, venganza, conflictos familiares, problemas de identidad y concientizamos sobre asuntos serios… juntos nos reímos, nos importamos, nos preocupamos. Pero también aprendimos, y por encima de todas las expectativas, crecimos.

Desde las clásicas narrativas de telenovelas hasta historias de la vida real, más que nunca nuestro contenido se adapta a todo tipo de público. A lo largo de este viaje, los canales y el contenido de SIC siguen conquistando espectadores país tras país. Y es en estas pequeñas conquistas, donde nuestras producciones muestran lo mejor de lo que se hace en Portugal.

Estamos un paso más cerca del futuro, pero solo estamos comenzando. Esperamos mostrar el nuevo contenido que seguimos produciendo tanto para TV, OTT y deportes electrónicos, dentro y fuera de las fronteras.

CARLOTA VIEIRA
SALES MANAGER
ANDRÉ SANTOS SILVA
SALES EXECUTIVE
LUÍS PAIVA E SOUSA
SALES EXECUTIVE