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SIC: international expansion with new sales in CEE

Carlota Vieira and André Santos da Silva.

During NEM Dubrovnik 2026, SIC Portugal made its presence felt for the fourth consecutive year with a clear strategy: to boost the international distribution of its content and forge new partnerships in Europe.

“We are very happy to be back at NEM. This is our fourth consecutive year, and we feel that our content is a perfect fit for the region,” said Carlota Vieira, Deputy Director of Content Sales at SIC Portugal, during the event in Croatia.

The executive also highlighted a key milestone for the company: the first sale of a title to the Croatian market, along with continued expansion in countries such as Hungary, Albania, and Serbia, where various formats and dramas are already on the air or have recently been relaunched.

In terms of content strategy, SIC continues to focus on adaptations of stories that have already proven successful in other markets, particularly Turkish dramas and landmark Brazilian television series. “We’re taking strong stories and giving them a Portuguese twist—more Latin, more romantic, and with greater empowerment for female characters,” explained Vieira.

Among current projects, one of the main focuses is Vitoria, the second adaptation of a Turkish format, which has already secured its first international sale. The series is currently in the international editing phase and is shaping up to be a long-running production: three seasons of around 50 episodes each, for an estimated total of 140 episodes.

One of the project’s unique features is the inclusion of alternate endings for the main character, a tool designed to spark conversation on social media and allow local channels to adjust the narrative based on audience response. This approach was previously used in Broken Promise with positive results and will now be replicated.

SIC is also moving forward with the adaptation of Chapters of Life, based on the classic Pages of Life format, a story of twins separated at birth that is once again positioning itself as a project with high international potential.

Listing

VITÓRIA

Telenovela | Drama | 140 x 45’

After her husband’s death, Vitória discovers that her powerful father-in-law is a ruthless criminal. Following two years in prison and the loss of custody of her children, she returns determined to expose his crimes, reunite her family, and bring down the Mendonça empire.

BROKEN PROMISE

Telenovela | Drama | S1: 58 x 45’ | S2: 54 x 45’ | S3: 29 x 45’

Two families become entangled in a secret deal that sparks forbidden love, betrayal, and power struggles. As dark family secrets emerge, a manipulative woman fights to preserve her influence, setting off a chain of conspiracies that will change everyone’s lives.

AZUL

Series | Drama | 6 x 45’

A year after the last whale vanished from Earth, Olivia, an 18-year-old girl with Down syndrome and the daughter of a renowned biologist, joins environmental activists in the Azores on a mission that could restore hope for the planet’s future.

CHAPTERS OF LIFE

Telenovela | Drama | 140 x 45’

A tragic accident separates newborn twins when their grandmother rejects one of them for having Down syndrome. Years later, the children’s biological father uncovers the truth and fights for custody, threatening the fragile bonds that have shaped their lives.

THE GOOD GIRLS CLUB

Series | Erotic Drama | S6: 6 x 45’ | S7: TBC

A lavish anniversary celebration turns into chaos as hidden enemies, old secrets, and dangerous revelations come to light. Faced with betrayal, revenge, and unexpected alliances, the Club’s members must confront threats that will change their lives forever.

SIC Distribution

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SIC Television was launched in 1992 as the first private Channel in Portugal incorporated in Impresa Media Group.

Along with free to air SIC, Impresa also owns 7 Cable Channels under the SIC brand: SIC Noticias (24 news), SIC Mulher (female audiences), SIC Radical (male audiences), SIC K (kids), SIC Caras (entertainment and lifestyle) and SIC Internacional (communities abroad).

Publications Expresso (newspaper) and Blitz (music magazine) are also part of the media group, as well as the streaming platform OPTO, launched in 2020.

SIC International Distribution is Impresa’s content and channel distribution department. As a broadcaster SIC produces and distributes worldwide a wide range of content produced daily on a B2B and B2C model. Also, SIC produces and distributes internationally Portuguese language channels to reach Portuguese speaking audiences and the Portuguese communities living abroad.

Rua Calvet de Magalhães, 242, 2770-022 – Paço de Arcos, Portugal| | +351 214 544 000  |  sales@sic.impresa.pt | Visit 

Contacts

CARLOTA VIEIRA
SALES MANAGER
ANDRÉ SANTOS SILVA
SALES EXECUTIVE