With an event on a boat, SoFAST presented its latest projects at MIPTV 2023, where the company acts as an Industry Partner. Specialized in aggregation, distribution and solutions in the FAST business, SoFAST has already implemented more than 440 FAST channels around the world and has its sights set on the big trade events of the industry.
For Yanai Arfi, founder and CEO The company pursues an international deployment that focuses on the following points: Geographical extension of its international distribution with its historical partners in the United States, Latin America, Europe, India, Asia and the Middle East; continuation of alliances with new FAST players, including ETV (France), Proprio à tout prix, TV Azteca, Cœur Océan and Voyages de France Télévisions; And the strengthening of its existing distribution alliances with Samsung TV+, Xiaomi, TCL and VIDAA (HIsense).
The company currently offers a catalog of 220 channels for the United States and the United Kingdom, 90 channels for South America and Spain, and 50 channels for France.
Arfi commented: ‘The FAST TV revolution is underway in France, after having experienced phenomenal success in the United States. During MIPTV 2022, many rights holders were still hesitant to enter this emerging market due to its complexity. But since then, the spectacular growth of this market in Europe shows that more and more market players are willing to explore this content distribution model and take advantage of it with their existing content’.
