Faced with a constantly changing industry and the immediacy syndrome that marks today’s generations, Sebastián Borromeo and Tomás Boldú Caballero created Soundozer, the music company that since the beginning of the year creates custom music, both original and covers, with a large catalog of artists without intermediaries, and also works as a consultant for song rights, management of synchronization processes, and licensing. Music plays a fundamental role in an audiovisual project, and this team takes it very seriously.
‘The music industry is very fast, in terms of the changes that happen in any process. No matter how big a project is, over time it can lose legitimacy and weight, added to the fact that there are more and more artists. From identifying this situation in the industry, we created Soundozer. We started making the music we liked and we realized the potential it had. The idea grew, we managed to expand to the point of creating our company, which is the musical arm of any audiovisual production. Basically we help you anywhere along the way, from pre-production to post-production, giving you ideas, coming up with playlists and making songs or directly mixing them 7.1 with Dolby Atmos’ said Sebastian Borromeo, producer, composer and co-founder of Soundozer.
‘We have a roster of well-selected artists, in terms of genres ranging from electronic to more urban, Latin and folk, with a more organic sound. While there are other companies that make library music, do music production and have a very extensive and varied catalog, in many occasions it can be somewhat lacking in personality and more standardized. On the other hand, there is also the option of resorting to more recognized artists that cost a lot of money and are more difficult to synchronize. From this we wanted to make a catalog of songs with our roster of artists that have the power and personality of the top artists’ added Tomás Boldú Caballero, composer and co-founder of Soundozer.
Headquartered in Madrid, with teams in Barcelona and Los Angeles, Soundozer simplifies processes without compromising musical quality, achieving the best results in the shortest time, both in advertising, series, television and film. In addition, it manages any unforeseen event that may arise during production, resolving plagiarism claims and correcting incorrect records of songs that have never been synchronized.
On the use of Artificial Intelligence as a tool in music composition, Sebastian Borromeo commented: ‘I think AI is going to optimize things a lot, it’s incredible and it’s never going to take away the power we have as humans to create. What AI will do as a tool is that everything that is generic, easy and cheap, it will replace it. But we should consider that it can be complemented as a tool and we should not be afraid of it’.
Tomás Boldú Caballero added: ‘AI will always need a thinking head to organize all the ideas, so I think the role of a music supervisor will always be necessary. However, I think the problem with music is that now everyone can make music, so there is an overproduction. I particularly think that AI can hurt the film industry a little bit in this sense, because it’s going to make it easier for things to be produced much faster, for there to be more product and much, much more production. In some ways I think it’s more of a problem on a philosophical level than on a societal level’.
The main clients include Atresplayer, Paramount, Warner Chappell Music and RTVE. Recent work includes composing and/or producing music for Soledad, The Eight, Redención and the recent Netflix hit series, Pasión Turca.
On the challenge of producing the soundtrack for Pasión Turca, Sebastián commented: ‘We got along very well with Iván Palomares, the composer of the soundtrack. We helped him in the musical production assistance, where we had to solve some complexities, taking into account his ideas for certain scenes’ and then added: ‘What generally happens to us with many productions is that the processes can vary depending on the job. Our goal, and how we do it best, is to enter the project in the pre-production phase, because we can go hand in hand with the director to propose things that are affordable, that already begin to build that personality, giving more value to the story and build it together’.
Borromeo and Boldú Caballero emphasize that the most important thing is teamwork and networking, because that is how they manage to show what they do. Where there is fluid communication is where they know that magic can happen, in terms of a comprehensive solution for audiovisual projects in terms of sound. Soon, the creative duo will be visiting the San Sebastian Festival, Iberseries Platinum Industry, and next year the MAFIZ space of the Malaga Festival.
Francisco Ferreyra
