Special Reports 2406 - Prensario Zone

Special Reports

The hybrid approach to TV business in CEE

Unique linear channel brands present in CEE (Source: Caretta Research). The distribution of television content has become increasingly complex and multifaceted. The traditional linear TV channels are still an essential...

Homegrown streaming services thrive in CEE region

Evolution of the CEE OTT market (Source: Dataxis – 2023). Central European OTT platforms are witnessing a period of remarkable growth and transformation. These homegrown services have redefined their interfaces,...

Ramadan 2024: a transformative month for media and entertainment in Middle East

Ramadan 2024 The month of Ramadan 2024 marked a significant transformation in the media and entertainment landscape across the Middle East and other regions with Muslim communities. The period was...

Ad-supported OTT platforms in Europe are growing

Evolution of AVOD penetration in Europe (Source: BB Media) In recent months, several streaming giants have rolled out their first Ad-Supported Subscription plans in Europe. Netflix was a pioneer in...

Advertising investment could exceed for the first time the trillion dollars

Change in advertising spending in the leading ad markets worldwide in 2024 – Fuente: Statista. For several years, the advertising market has been in a constant state of flux. Despite...

An outstanding June

This is a very special month for the content industry and for Prensario. For the first time, there are six good European events that we cover in person with print...

The CEE advantage

This is a very special moment for the content business, where the central markets —USA and Western Europe— have strong budget and structure reductions mainly due to the OTT production...

Europe leads with tax incentives in the audiovisual sector

The powerful audiovisual industry in Europe continues to take advantage of the enormous tax incentives that countries offer to attract dynamism in local investments. These incentives seek to promote economic...

Annecy Festival 2024: innovation and diversity in animation

Annecy/MIFA in numbers. The Annecy Festival is set to captivate audiences once again from June 9th to 15th, 2024. Last year, the festival saw record attendance with nearly 16,000 badgeholders...

French Animation: Balancing quality and quantity amid shifting trends

Number of animation programs in progress by country of origin (Source: CNC, 2023) (podés cambiar los países al inglés, porfa? Japan, United States, France, Canada, United Kingdom). The Center National...

La TV mantiene su relevancia en España: consumo híbrido y targets por edades

El consumo de TV en España se mantiene (Fuente: Informe Anual 2023 de Barlovento Comunicación, basado en datos de Kantar IBOPE | Ind.4+inv | Lineal+ Diferido | +2R ). La...

Conecta Fiction & Entertainment: aprendizaje, colaboración y networking

Géraldine Gonard, directora general de Conecta Fiction & Entertainment. Conecta Fiction & Entertainment, el evento posicionado dentro del top 10 de los mercados internacionales de televisión de la industria audiovisual,...

Special Reports

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