More evidence of how the global stay at home orders imposed in March 2020 have resulted in rocketing steaming growth has emerged in research from commerce media platform provider Criteo showing people around the world across generations are consuming more video than they ever have, and they plan to watch even more.
According to a recent report from media platform Criteo that surveyed more than 9,000 video viewers globally showed that two-fifths of them said they enjoy the availability of free content, and a quarter expressed that streaming gave them better value for their money than cable or satellite TV.
Te report explained that this consumption of video was accelerated in 2020, where most people, as many as 63%, were watching more or a lot more paid streaming services, and in addition, more than a half were watching more AVOD or free services, and other type of content like video game live streaming, and social media videos.
In that sense, subscription or paid video streaming suffered the highest viewing increases, with three fifths of consumers saying they watch more paid streaming services such as Netflix, Prime Video, Disney+, and Apple TV.
Consumers surveyed said that they were spending the most time watching paid streaming services compared to other types of video content, but they were also spending a significant number of hours watching free video content.
Two-thirds of survey respondents also said they spent more than 5 hours per week streaming paid video, while more than half spend over 5 hours watching free streaming content.
Also, the company found that a third of viewers will watched more paid or free video streaming services in 2022.
About the devices, most consumers watched video streaming on their home screens, and more than half used their laptop or smartphones. Among the youngest, mobile was the prefer device for video streaming.
