Studio 100 International Partners with FXFX Studios for UGC Gaming Expansion

Studio 100 International has announced a partnership with FXFX Studios to introduce its popular intellectual properties (IPs) to user-generated content (UGC) gaming platforms. …
This collaboration marks a significant step in Studio 100 International’s digital transformation strategy, aiming to connect classic characters with new audiences.
The collaboration is for Maya the Bee, an iconic brand which debuted on Roblox recently, coinciding with World Bee Day past May 20th and her 50th anniversary. FXFX Studios, known for its expertise in adapting cartoon brands into engaging UGC games, will lead the development of this immersive gaming experience. The first game featuring Maya the Bee aims to captivate young audiences with interactive and dynamic gameplay on Roblox, a leading UGC platform.
Martin Krieger, CEO of Studio 100 International, expressed enthusiasm for the initiative. ‘We are excited to mark Maya the Bee’s 50th anniversary with her debut on Roblox – a major step in our broader digital strategy’, said. He added, ‘The collaboration with FXFX Studios opens a new chapter for our iconic IP, introducing Maya to a new generation of fans in one of the most dynamic entertainment spaces. At Studio 100 International, we are committed to reimagining our classics for the platforms of tomorrow’.
Caner Atas, founder and managing director of FXFX Studios, also shared his anticipation for the project. ‘Working with Studio 100 International on a timeless icon like Maya is a dream project. We can’t wait to bring her charm and curiosity to a whole new generation of gamers’, stated.