Talpa Concepts and Blue Engine Studios (BES) have made an alliance to launch the formats from the Talpa catalogue in the Middle East North Africa (MENA) region – thus targeting Pan Arab Media and the expanding OTT market. With this deal Blue Engine Studios gained exclusive access to John de Mol’s format catalogue, with titles as Avastars, Hit the road, Marble Mania and others.
Talpa Concepts has already announced exclusive partnerships in Belgium, Germany, France and Australia. The Middle Eastern and North African market consolidates over 15 territories, of which the largest media markets are Saudi Arabia, the United Arab Emirates, Egypt and Morocco.
‘We’re excited to bring to the MENA region a new generation of premium content formats designed to win the eyeballs, capture the hearts and minds of Arab audiences’, said Ziad Kebbi, co-founder, Blue Engine Studios. ‘Partnering with Talpa Concepts can only bring tremendous added-value to the market and its audiences’.
John de Mol, founder of Talpa Concepts commented: ‘Clearly, the Arab media landscape is witnessing positive changes and a rapid expansion. Together with Blue Engine Studios, we’ll launch locally produced and culturally relevant compelling shows, up to international standards. I have been working with Ziad Kebbi for many years and look forward to renewing the cooperation’.
