TelevisaUnivision: new programming slate

TelevisaUnivision recently outlined its content strategy for 2025 at its Upfront presentation in New York. The company is emphasizing a content-first approach, aiming to center its multiplatform ecosystem on Spanish-language storytelling and cultural relevance for the U.S. Hispanic audience. This strategy encompasses linear television, digital platforms, and its streaming service ViX, which currently reports 28 million viewers in the U.S.

Donna Speciale, President of U.S. Advertising Sales and Marketing, reiterated the company’s focus on the Hispanic community, noting that TelevisaUnivision maintains its dedication to this demographic, drawing on a 70-year operational history.

Ignacio Meyer, President of Univision Networks Group, and Rafael Urbina, President of Streaming and Digital, detailed the new content strategy. This approach seeks to integrate creative scale with platform innovation. The plan includes an expansion across various genres and formats, with an emphasis on continuous entertainment, vertical video content, music, sports, and live events, all integrated across television and ViX.

Key programming initiatives include a growing selection of 24/7 unscripted formats developed for streaming, and a new series of one-minute “microdramas” designed for mobile viewing. The company is also expanding its soccer portfolio through an exclusive agreement with Concacaf, which covers all major women’s competitions.

In the music sector, the launch of ViX Música provides access to concerts, interviews, behind-the-scenes footage, and docu-specials, including a profile of Prince Royce. The platform is also venturing into live events with YA Fest, a new three-city music festival set to debut in September 2026, in collaboration with the Bresh brand. This partnership aims to connect artists, creators, and young Latino audiences through digitally-focused live experiences.

Advertising innovation is also part of the new strategy, with immersive in-show ad formats on ViX developed in conjunction with TripleLift, designed for brand integration.

The Upfront presentation previewed the programming slate for the 2025–2026 season. Scripted dramas include Con Esa Misma Mirada (Seasons 1 & 2), Doménica Montero, Monteverde, Los Hilos del Pasado, Papás por Siempre, and Regalo de Amor. Unscripted and reality formats feature El Conquistador, a survival competition; Juego de Voces (Season 3), a musical showdown; La Mansión 24/7, a new all-access reality competition; ¿Quién Caerá? and ¿Quién Caerá? KIDS, trivia-based game shows; and ¿Quién es la Máscara? (Season 7), the mystery-singing format. Live events across platforms include Premio Lo Nuestro, Premios Juventud, and the Latin GRAMMY Awards.