In TelevisaUnivision‘s recent report on the second quarter of 2023, the company highlighted an 11% increase in its revenue, reaching 1.2 billion compared to the same period of the previous year. This growth is largely attributed to successes in the advertising and streaming businesses, as well as its ViX platform.
The advertising segment saw a 10% increase: 1% in the United States, while in Mexico the increase was 29%, or 14% excluding the impact of the exchange rate. This was driven by growth in all sectors, benefiting from the economic recovery in Latin America, especially in Mexico and Brazil. However, its leading position in the Spanish-language media market and its varied programming were key factors in attracting advertisers to its platforms.
On the other hand, revenue from subscriptions and licenses increased by 14%. In the United States, the 10% growth was driven by the success of ViX‘s premium tier, along with price growth in linear subscribers, partially offset by declines in linear subscribers. In Mexico, the growth was 27% due to its streaming business, as well as the growth in linear subscribers. This achievement is attributed to a combination of exclusive content and partnerships with leading content providers.
Regarding programming, TelevisaUnivision maintained its investment in content development, with a special focus on original programming. Operating expenses reflected these investments in ViX, including new premium original content, sports rights, marketing, and technology, which increased by 17% to $846 million. These shows not only attracted audiences but also solidified their position in the competitive Spanish-language media market.
National Success with La Casa de Los Famosos
After acquiring the rights for an adaptation in Mexico, the show based on the success of Banijay’s Big Brother, whose US Hispanic version was called La Casa de las Estrellas, TelevisaUnivision entrusted this work to EndemolShine Boomdog.
The program was a national success, not only on TelevisaUnivisión‘s linear channels in Mexico but also through streaming. The program was broadcasted on Las Estrellas in primetime on Sundays, while on Canal 5, the daily summaries were presented, and on ViX, a 24/7 broadcast.
According to TelevisaUnivision, 21 million people nationwide watched the grand finale of La Casa de los Famosos México on free-to-air. Meanwhile, EndemolShine Boomdog reported a reach of more than 530 million people throughout its 61 open TV broadcasts.
In addition, the reality show marked a before and after on Mexican television, since its winning participant, Wendy Guevara, is the first transgender woman to win a competition of this type in Mexico and Latin America, and the second worldwide.
In streaming, users who tuned into ViX collectively consumed more than 5 million hours during the final alone. In addition, more than 50 million hours of continuous transmission of the reality show were recorded 24 hours a day, consolidating it as the most-viewed content on the platform.
Throughout the entire season, the content generated on social networks about La Casa de los Famosos México accumulated 5 billion video views and generated an impact in more than 11 billion mentions among digital users.
‘The reality show generated multiplatform engagement like never before seen in Mexico thanks to the popularity of the EndemolShine Boomdog format, the talent of the show’s hosts, and, of course, the 14 celebrities who participated. We are happy with the result’, said Jaime Aguilar, General Director of Programming and Acquisitions at TelevisaUnivision.
