The main broadcaster in Mexico and the US Hispanic premieres perhaps its greatest original fiction of the year within its OTT ViX+: Montecristo, produced by Secuoya Studios (Spain) and based on the famous revenge classic. Above all, it is a good example of where the content market is going: famous IPs with modern twists, digital DNA, super glocal co-productions, various partners and innovative business environments.
Sergio Pizzolante, President Global & Distribution at Secuoya Studios: ‘From the traditional Montecristo, the story retains its essence: progressive revenge in its purest form. But at the same time we have worked so that it has twists that make it very original: there is not the love relationship that has gone with the enemy, but a ruthless war, which is expressed through a thriller full of vertigo and surprises. The plot is taken to today’s world, where technology and finance are the main weapons.
‘The production is shot in Spain with the Latino protagonists: William Levy and Esmeralda Pimentel. We work with VIX so that it includes what its Latin audiences require, there is the local from Spain but above all, it is a global production, made with the premise that it can travel to any territory on the planet. The characters are strong and iconic, female empowerment is strong, there is maximum display outdoors and indoors. Everything is aligned in favor.
President and Chief Transformation Officer·
TelevisaUnivision
‘I want to highlight the position of Pierluigi Gazzolo’s team from TelevisaUnivision, with executives with long experience in leading global OTT platforms, such as Rodrigo Mazón and Augusto Rovegno. The company has a great tradition in Latin fiction, it produces fully in its region, but they have sought to break out of the mold, to be ‘out of the box’ by going to the European production pole. So we built this whole step forward together. The production has nothing to envy to Hollywood or the big European houses’.
‘There will continue to be OTT platforms that carry out production orders, keeping all rights for themselves. We believe in the value of IPs and that there will be more and more open models, with many partners and collaborations. William Levy himself is a producer on the series, which deepens the commitment. International distribution is shared: we Spain, with the series premiering on Movistar+, and TelevisaUnivisión the global market, taking advantage of its sales structure. Everything is synergized looking for the best combination’.
