Celebrating 21 years in May, The Kitchen returns to MIPTV with representatives from almost all its 14 global dubbing studios.
With representatives from Argentina, Mexico, Brazil, Israel, Turkey, France, Italy, Hungary, Germany, Spain, Moldova, MENA, Russia and the US, this is the first time in over two years that most of the global Kitchen studios will be together. During the pandemic, the company was quite prolific, adding The Kitchen Argentina and The Kitchen Israel to its global studio “family”.
In today’s bourgeoning language location field, The Kitchen has been able to dramatically increase capacity, diversity, and content security in all areas-the most important requests from clients globally.
‘Capacity was always a priority for our clients’, Deeny Kaplan, Executive Vice President of Global Sales and Marketing, added. ‘Having the ability to assist with jumpstarting a new platform, or network, and dubbing dozens of hours monthly, in a single language, is a must in today’s growing number of programming proformas. Diversity, offering a deep talent pool, that can speak with different accents and dialects, is vital today’.
According to the studio’s VP Technology, Eutdel Garcia, ‘we are deploying multiple applications on our AWS Cloud platform. The first is our workflow management tool, Media Pulse. It provides us with the flexibility to track all our projects, across all our studios around the world, from a common, secure platform. We are working toward hosting our dubbing and subtitling solutions entirely in the Cloud. We are also sharing content with our talent and staff from our Cloud infrastructure only, where we can protect and share content, without compromising security. This allows for our remote work (which has accelerated during the pandemic) not only to be secure, but also more efficient and flexible’.
Additionally, with 14 global locations, and specializations in all formats and genres of programming, The Kitchen is unique in its 24/7 understanding of clients’ needs. ‘Time zones are simply non-existent’, added Alexis Cardenas, VP International Sales. ‘We know that we need to answer our phones, in the event that we can move fast in handling client emergencies, providing last-minute changes and the like. And those last-minute changes happen more often than you think!’.
The past two years have seen a tremendous growth in television and platform viewing. As such, The Kitchen’s 14 studios have been working non-stop to accommodate nearly a 50% growth in language versioning demands worldwide.
